Ovie gives peace-of-mind by ensuring your baby's food is always fresh

Ovie's innovative freshness tracking takes the guesswork out of your baby's meals. Our LightTags alert you before food turns, ensuring every bite is safe and nutritious. Focus on the joys of motherhood, not on checking expiration dates

What customers are saying

Our kids don't always eat food the first time we serve it so we love that LightTags are a great reminder to eat the food we've already made.

Neil H.

Now I don't have to ask my mom what I can have in the fridge. If it's green or yellow, I know it's okay to eat.

Finley K.

  • Simple Freshness Indicators

    Our LightTags change color to indicate food freshness at a glance.

  • Designed for Busy Parents

    Simple setup and easy to understand, Ovie fits seamlessly into your life.

  • Peace of Mind

    Knowing your baby's food is fresh means one less worry in your busy day.
  • Photo of baby bottle and yogurt container on shelf in fridge with Ovie LightTags on them
  • Gif of woman who saves expressed breastmilk into small cooler bag and then puts into the fridge with Ovie LightTags on every bottle.
  • Main image for Ovie LightTag set on stylized all-yellow background. All 6 LightTags are lit up and propped on food containers that are painted pale yellow to match pale yellow background
  • Close up image of 3 lit-up Ovie LightTags on baby milk bottle lids. Bottles and entire background are colored pale yellow
  • Photo of woman reaching into the fridge and grabbing a jar of baby food with an Ovie LightTag on the lid that is lit up teal.
  • Photo of cute baby in high chair being fed homemade applesauce. Lid to applesauce container is sitting on high chair with Ovie LightTag lit up in yellow on top.
  • Closeup stylized rendering of 2 Ovie LightTags attached to 2 baby food pouches.Background and foods in rendering are all colored light yellow
  • Photo of man reaching into fridge and grabbing bottle of breatmilk with Ovie LightTag on top that it lit up yellow
  • Photo of woman reaching into fridge and grabbing a baby food pouch with Ovie LightTag lit yellow on the to pof it.
  • Photo of various baby food containers and jars in fridge. Two containers have Ovie Lightatgs on the top of them. The light on the BeechNut jar is lit yellow.
  • LightTags - First Foods- Set of 6
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LightTags - First Foods- Set of 6

$98.00
$98.00
Shipping calculated at checkout.
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    Photo of baby bottle and yogurt container on shelf in fridge with Ovie LightTags on them
    Gif of woman who saves expressed breastmilk into small cooler bag and then puts into the fridge with Ovie LightTags on every bottle.
    Main image for Ovie LightTag set on stylized all-yellow background. All 6 LightTags are lit up and propped on food containers that are painted pale yellow to match pale yellow background
    Close up image of 3 lit-up Ovie LightTags on baby milk bottle lids. Bottles and entire background are colored pale yellow
    Photo of woman reaching into the fridge and grabbing a jar of baby food with an Ovie LightTag on the lid that is lit up teal.
    Photo of cute baby in high chair being fed homemade applesauce. Lid to applesauce container is sitting on high chair with Ovie LightTag lit up in yellow on top.
    Closeup stylized rendering of 2 Ovie LightTags attached to 2 baby food pouches.Background and foods in rendering are all colored light yellow
    Photo of man reaching into fridge and grabbing bottle of breatmilk with Ovie LightTag on top that it lit up yellow
    Photo of woman reaching into fridge and grabbing a baby food pouch with Ovie LightTag lit yellow on the to pof it.
    Photo of various baby food containers and jars in fridge. Two containers have Ovie Lightatgs on the top of them. The light on the BeechNut jar is lit yellow.
    LightTags - First Foods- Set of 6

    Perfect for purees

    When baby is trying new foods and still deciding what she likes, LightTags help you know which containers are open and still good to eat so it's easy to see when you open the fridge.

    Simply push the Ovie button once per day the food will stay good and we'll track from there.

    Let the lights guide you

    Stick a LightTag on top of a freshly pumped bottle & push the button 4 times (for 4 days). The timer is set and you can forget can stop stressing about

    Open the fridge and grab any milk with a teal or yellow light and you'll know it's still good to go.

    No need for first-in-first-out. When the light is yellow, you are within the last 24 hours of time, so you can prioritze without the hassle.

    "The yellow are for you"

    Great for helping your littles with independence, Ovie LightTags are an easy shorthand for your family to know what's good for them to grab.

    LightTags turn yellow in the last day of tracking, so push the button once to tag today's snacks

    Buy LightTags