Keep tabs on your food like never before.


Meet Ovie Smarterware: the world’s first smart food storage system that will revolutionize your fridge.


Most of us throw away 40% of the food we bring home.

You’re not alone- we all do it. Until now we just haven’t had a good way to keep track of it so it all too often goes to waste.

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Meet Smarterware.

Smarterware is made up of SmartTags & accessories that fit together so you can tag just about anything. Containers for storing leftovers, Clips for closing bags and a Universal Connect that can be put onto everything from cardboard to glass. With Smarterware, you can tag the foods you love (or often lose track of) so you remember to eat them.


Smart Notification

The light ring on the SmartTag moves from green to yellow to red as your food sits in the fridge. When it gets to yellow, you'll get a notification that delivers suggestions on how to use your food.

Fridge Overview

Foods that are being tracked in real life are being tracked in the app. You can make changes to how long you’re storing your food in here and it will update the tag in your fridge

Recipe Search

Recipes provided by outside recipe database will allow you to search what you’re craving and filter results by the foods in your fridge- starting with the ones in the yellow.

This is a SmartTag

The heart of Ovie. It's removable, waterproof, and it has a light ring to help you quickly know the state of your food.



Smart can be simple.

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Step 1: Press the button on your SmartTag


Step 2: Tell Alexa what you're saving

Step 3: We’ve got it from there.
Your tag lights up and your food gets logged into your Ovie app where you can see what you have from anywhere.

Tag. Remember. Enjoy.


5 simple kit size options to fit your food-saving needs

Pre-order Smarterware now! Shipping in Spring 2019.

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Why you’ll love it


Open your fridge and

know exactly what

to eat

Anyone who opens your fridge will see the SmartTags glowing green, yellow, or (hopefully not!) red, making family meal planning a breeze.

You’ll never have to wonder what foods should get priority and what ones you shouldn’t eat.


Get notified at the right time (not all the time)

Notifications sent to your phone will help you know all of the food in your fridge that needs to be checked. Ovie only sends notifications to your phone once a day and only at the time you choose, so no information overload.


Eat more home cooked meals

About 50% of meals are eaten outside of the home. This wastes money and isn’t as healthy as eating home cooked meals. We get it--life is busy, and making dinner can be challenging. But for most of us, dinner is already in the fridge. With timely left-over reminders and inspiring recipe suggestions (using ingredients we know you already have), Ovie helps you find it.

Get on the list for exclusive updates, discounts and new product news!

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See how we do it.

check out the video below.


Ovie was founded with a clear goal: reduce food waste.

Americans waste 31 million pounds of food every year costing families around $2,000 and wasting precious environmental resources.  We created Ovie Smarterware to help solve this problem.

Eating the food we already have is just one piece of the puzzle to reducing food waste.  A lot of organizations are working to make an impact on this and we're excited about that.  Ovie is a member of Pledge 1% - we've committed to give 1% of our profits and our time to combatting food waste and food insecurity around the world.

What people are saying.